As Real Madrid's forward Ronaldo, returns to Lisbon, the country's capital city is already decorated with photos and billboards of the playmaker who led the nation's team to their first European Cup trophy in France this year.
Billboards carrying Ronaldo's image promote everything from
sportswear to blankets. Even the Real Madrid forward's mother, Maria
Dolores dos Santos Aveiro, teams up with her son in a commercial for
communications company Meo, which sees the two play out a modern-day
version of "Home Alone," with Ms. Santos Aveiro only remembering her son
is home alone when she takes off on a flight.
Images of Ronaldo
and his mother look down at commuters in seemingly every carriage on
Lisbon's Metro system, so there really is no escape from the man who
will return to play against his former club, Sporting, for only the
second time on Tuesday, since leaving to join Manchester United for
£12.24 million as an 18-year-old in August 2003.
Ronaldo is back, but spending half a day in Lisbon is enough to suggest that he has never really gone away.
The
front page of Record, Portugal's daily sports newspaper, on the day of
Ronaldo's arrival in Lisbon on Monday was a picture of the 31-year-old,
half in a Sporting strip, the other half in the colours of Real, under
the headline "Divided Loyalties."
Diario de Noticias produced a
two-page spread on the "making of Ronaldo," turning back the clock to
the player's days as a young boy in Lisbon, following his arrival from
Madeira. It tells the story of Ronaldo's visits to his favourite
restaurant, O Magrico, and displays images of his unremarkable old
apartment on Avenida Duque de Loule, close to the site of the hotel that
now bears his name.
And the Pestana CR7 Hotel, in the Chiado district of Lisbon, is no ordinary hotel.
On
check-in, one of Ronaldo's quotes -- "Your love makes me strong, your
hate makes me unstoppable" -- greets you at reception, and a video
screen in the bar to the left allows guests to stand alongside footage
of a ball-juggling Ronaldo as though they were actually standing next to
the man himself.
Walk into the lifts, and a mirror on the back wall becomes a video
screen, with each floor chronicling a different year of Ronaldo's
career, showing images of him in the colours of Sporting, United, Real
and Portugal as you climb the building.
But just in case you had
forgotten where you were and whom the hotel was a living monument to,
once you step out of the lift, the "Viva Ronaldo" chant from his days at
United is piped through speakers in the corridor.
While it may
seem little more than an exercise in hubris to have a hotel carrying
your name, Lisbon has now grown to love Ronaldo, despite his quirks and
faults.
A product of Sporting, he will always enjoy the affection
of the supporters of that club -- special messages are set to be
unveiled by fans at the Real game on Tuesday -- who have not forgotten
his refusal to celebrate the goal he scored for United on his only
previous return to the Estadio Jose Alvalade in September 2007.
It has been a different story with supporters of Benfica, Lisbon's biggest club and Portugal's most famous team, who jeered and whistled the teenage Ronaldo when he played at Estadio da Luz with United in December 2005.
Ronaldo reacted by flicking an obscene gesture to his tormentors,
which only served to increase the volume, but when he went back to
Benfica with United the following September, his heroics in helping
Portugal to the 2006 World Cup semifinal had earned him the respect of
those previously hostile fans.
And so it has gone ever since, with
his passion for Portugal winning over those who once enjoyed baiting
him. Jorge Jesus, the Sporting coach, admitted ahead of Tuesday's game
that it would be his "dream" for Ronaldo to return to the club, even as a 37- or 38-year-old when his Real contract expires.
The
prospects of that happening remain slim, with MLS expected to be the
only potential destination once he and Real part company, due to
Ronaldo's desire to exploit his fame and celebrity in a manner
similar to that of David Beckham once he has to contemplate life after
playing.
But his affection for Sporting is strong, and he remains
respectful of the role the club played in propelling him to the stardom
he now enjoys.
As such, he will wear a specially designed pair
of Nike boots in the Alvalade on Tuesday, with the date of his seminal
performance against United (Aug. 6, 2003), which earned his move to Old
Trafford in 2003, stitched into the heel. Back then, he was a virtual
unknown in Portugal's biggest city. Now he dominates every corner of it.
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