Mimiko who was visibly excited to host this year’s BON in his state believed that as a creative industry, Nollywood practitioners have what it takes to brand the country appropriately.
According to him, “ My own piece of advice to the practaitioners is that you should be deliberate in terms of your story lines. Nollywood practitioners have the opportunity more than any other sector of the Nigerian economy to brand the country appropriately. Your canvass is very wide. You can tell stories about the other side of this country but at the end of the day, it must be with the mindset to re-brand the country for what we hope to be. Nollywood must heighten our reality, the
Nigeria we are all looking forward to. You must start a new narrative and stop de-marketing Nigeria. Let’s prophesy positive things in the life of this nation.”
Mimiko, however, urged the Federal Government to find a lasting solution to the problem of piracy in the country. For him, “Nollywood has proved itself to be a major export commodity we have in our country. When our economy was rebased as our GDP moved from under $400 billion to $510 billion and we became the biggest economy in Africa, Nollywood contributed about 1.2 percent which is about $7.2 billion to Nigerian GDP.” “I also learnt that apart from Agriculture,
Nollywood is the biggest employer of labour in Nigeria. This is a big industry. The government can use technology to fight piracy.
“We are aware of the challenges facing the industry, especially that of piracy. I am also told that not up to 20 percent of the total quantum of money generated from that industry go to the genuine practitioners. It is a major problem in that industry and in moving forward, the government must find a permanent solution to that problem. Piracy eats into one’s creative energies.
“I am confidence that Nigerians have come to appreciate the importance of this industry,especially the economic value of the industry.” He said, he accepted to host the award in his state this year, because the project tallies with his administration’s vision to make the state the number one event destination in Nigeria.
Vanguard
Saturday, 31 October 2015
What Nollywood practitioners must do to re-brand Nigeria — Mimiko
Governor Olusegun Mimiko has stressed the need for Nollywood practitioners to start a new narrative that is capable of portraying the country in good light before the international community. The governor made this remark while speaking at the BON nominees’ unveiling event.
Mimiko who was visibly excited to host this year’s BON in his state believed that as a creative industry, Nollywood practitioners have what it takes to brand the country appropriately.
According to him, “ My own piece of advice to the practaitioners is that you should be deliberate in terms of your story lines. Nollywood practitioners have the opportunity more than any other sector of the Nigerian economy to brand the country appropriately. Your canvass is very wide. You can tell stories about the other side of this country but at the end of the day, it must be with the mindset to re-brand the country for what we hope to be. Nollywood must heighten our reality, the
Nigeria we are all looking forward to. You must start a new narrative and stop de-marketing Nigeria. Let’s prophesy positive things in the life of this nation.”
Mimiko, however, urged the Federal Government to find a lasting solution to the problem of piracy in the country. For him, “Nollywood has proved itself to be a major export commodity we have in our country. When our economy was rebased as our GDP moved from under $400 billion to $510 billion and we became the biggest economy in Africa, Nollywood contributed about 1.2 percent which is about $7.2 billion to Nigerian GDP.” “I also learnt that apart from Agriculture,
Nollywood is the biggest employer of labour in Nigeria. This is a big industry. The government can use technology to fight piracy.
“We are aware of the challenges facing the industry, especially that of piracy. I am also told that not up to 20 percent of the total quantum of money generated from that industry go to the genuine practitioners. It is a major problem in that industry and in moving forward, the government must find a permanent solution to that problem. Piracy eats into one’s creative energies.
“I am confidence that Nigerians have come to appreciate the importance of this industry,especially the economic value of the industry.” He said, he accepted to host the award in his state this year, because the project tallies with his administration’s vision to make the state the number one event destination in Nigeria.
Vanguard
Mimiko who was visibly excited to host this year’s BON in his state believed that as a creative industry, Nollywood practitioners have what it takes to brand the country appropriately.
According to him, “ My own piece of advice to the practaitioners is that you should be deliberate in terms of your story lines. Nollywood practitioners have the opportunity more than any other sector of the Nigerian economy to brand the country appropriately. Your canvass is very wide. You can tell stories about the other side of this country but at the end of the day, it must be with the mindset to re-brand the country for what we hope to be. Nollywood must heighten our reality, the
Nigeria we are all looking forward to. You must start a new narrative and stop de-marketing Nigeria. Let’s prophesy positive things in the life of this nation.”
Mimiko, however, urged the Federal Government to find a lasting solution to the problem of piracy in the country. For him, “Nollywood has proved itself to be a major export commodity we have in our country. When our economy was rebased as our GDP moved from under $400 billion to $510 billion and we became the biggest economy in Africa, Nollywood contributed about 1.2 percent which is about $7.2 billion to Nigerian GDP.” “I also learnt that apart from Agriculture,
Nollywood is the biggest employer of labour in Nigeria. This is a big industry. The government can use technology to fight piracy.
“We are aware of the challenges facing the industry, especially that of piracy. I am also told that not up to 20 percent of the total quantum of money generated from that industry go to the genuine practitioners. It is a major problem in that industry and in moving forward, the government must find a permanent solution to that problem. Piracy eats into one’s creative energies.
“I am confidence that Nigerians have come to appreciate the importance of this industry,especially the economic value of the industry.” He said, he accepted to host the award in his state this year, because the project tallies with his administration’s vision to make the state the number one event destination in Nigeria.
Vanguard
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